The “how’s” and the “why’s” of successful web video marketing

A recent study conducted by Google and Ipsos discovered that 98 percent of millennials with smartphones watch at least one video per day on their mobile devices; and that’s just mobile. As a brand – big or small – you need a video presence.

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In order to receive the maximum benefit, you need to understand how and when to use web video content. You want to avoid throwing web videos online just for the sake of having them; that strategy won’t work. In future posts we are going to take a closer look at some ways you can incorporate video into your own strategies, thus improving them.

To enhance your brand’s online video marketing strategy, you’re going to have to become a little more innovative and creative. Video is not as simple as “point and shoot” especially if you want have video content that will represent the quality of your brand. Professional video requires more thought, planning, and expertise, throughout every phase of production. Don’t skimp on quality, but don’t be afraid to branch out or find your own route to success. The good news is that professional, quality looking video content can be produced more cost effectively now than ever before.

While the most important reason for having good web video content on your website is to build a connection with potential customers, of equal importance is the need to grow your online presence organically. Web video is a perfect medium on both counts because it communicates so well, and is so accessible to mobile viewers. For those two reasons alone, it makes perfect sense to have video as a key or leading part of your online content marketing strategy.

Stay tuned for future posts as we dissect the how’s and why’s of effective web video content. But for now know that you are on the right track if you are engaging with the concept of web video for you business, and are considering the next step in the process!

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The Importance of Top Notch Video for Your Website

When it comes to creating awareness and building a personal connection for your company online, web video should become one of the key tools in your online marketing toolkit.

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Here are just a few current stats on how web video is perceived in the marketplace:

  • 52% of marketing professionals worldwide name video as the type of content with best ROI.
  • 93% of marketers use video for online marketing, sales or communication.
  • Using the word “Video” in an email subject line boosts open rates 19%, click-through rates by 65% and reduces unsubscribes by 26%.
  • B2B and B2C marketers all over the world say video is the top 3 most effective social media marketing tactic.

At StratDV Video Production we have produced 100’s of videos and seen first hand the impact, solid, well produced, video content has had for our clients, in the Annapolis, Baltimore and D.C. market. In this article Wipster has created some helpful perspectives and ways to look at online video. http://wipster.io/blog/producing-videos-drive-results

Further, we are constantly in touch with our clients gathering useful information, both anecdotal and empirical data, as to how online video is working for them. Check out our current Case Study collection for more information. http://www.stratdv.com/Case_Studies_web_video.html

To find out more about the power and effectiveness of video for your website give us a call at: 443-534-5034

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Video Marketing Strategies: Focus On Building Educational Content

An education-based video marketing strategy is a sound approach for businesses to undertake on their web and social media sites. The objective simply is to plan, script, and provide real value to your audience while educating them along the way.

But keep this in mind: It’s not a video about you, how long you’ve been in business, what degrees you have and how many clients you’ve served. This is about what kind of useful information you can provide to your audience, and hopefully your prospective customers. All of those qualifications will be evident if you do your job as an educator.

Education-based video marketing strategies are a subtle, and yet powerful online selling tool that will help to establish the “why” connection that is so pivotal towards building a platform of understanding between you and a potential client. As a consequence of this approach your company will be seen more as a resource and a provider of informational content, without representing a “forced or crammed” jargon laden sales pitch.

At StratDV Video Production we strongly advocate for, and recommend education-based video strategies to our clients. We have produced numerous web video projects, that reside on our clients websites and serve as educational resources, that speak to the “why”, and begin to build relational bridges that can translate to new business. To find out more check out our Case Studies Page: http://www.stratdv.com/Case_Studies_web_video.html

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Thinking outside of the box: online video strategies that work!

 

A common phrase heard in boardrooms and among C-Suite Executives is the ever present  entreaty to “think outside of the box.”

Yet when it comes to creating online video content to communicate the company brand, most often the examples that are proposed are fairly conventional. So a dose of thinking outside of the box, should be deployed when planning your next online video campaign.

To start the process, simply imagine have a camera recording literally every, event, meeting, conversation, and customer interaction with you business. There is a potential gold mine of video content that can be utilized to communicate the “intangibles” of your business or service online. Rather than focusing on “features and benefits” consider focusing on aspects of your company or product that constitute your “brand personality”, and can begin to draw people in to your conversation. Remember that when you communicate, you are always sending messages to an “internal” as well as an “external” audience. While the central focus of online video content is most often dedicated to reaching new customers, its also vital to reinforce your message with current customers, and your employees.

So think outside of the box. Imagine a video camera recording every possible business moment, no matter how mundane. Take advantage of opportunities that can facilitate a personal connection. And remember that while you need to communicate to potential customers, you also must consider you current customers, and don’t forget the people who make you company work: your employees.

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Video Vital To SEO Strategy

Video thumbnail for youtube video 90% of Technology purchasers watch web video about product, according to new survey.An increasingly important component of good SEO strategy is video. Relevant and attractive web video content, located on Youtube, a company website, keyword optimized, shared and distributed will demonstrably enhance organic SEO.

A content development strategy that incorporates the creation of multiple web videos, optimized with relevant descriptions, meta-tags, and keywords will begin to display thumbnail images in organic search queries.

Here are a few reasons why relevant images are important in your marketing video (stats courtesy of MDG Blog):

  • 60% of consumers say they are more likely to contact a business if an image or video shows up in search results.
  • 67% of consumers say the quality of the image or video is very important when making purchasing decisions.
  • Viewer engagement is 37% higher for images posted to Facebook versus text, and 31% higher with video.
  • Websites with images and video get 94% more total views

Video Production helps you to create what today’s savvy consumers want and expect – highly engaging and meaningful interactions with products and services. Customers demand ease of use, speed, efficiency and enjoyment. Creating such rich customer experiences requires not only expertise in branding and marketing communications, but also the ability to anticipate a consumer’s wants and needs. For more information contact us at StratDV Video Production, 443-534-5034, or info@stratDV.com

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Explaining the complex with video, by Maryland Video Producer StratDV

Online video production offers tremendous benefits to companies that seek to explain complex processes and help their clients understand the value they offer.

Maryland video production company StratDV has been helping businesses leverage the power of video to educate their clients and further promote the value of their services.

In the following video we helped our client explain a complex service, check it out.

If you’d like more information about the video services of StratDV contact them at 443-534-5034.

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Some Stats on the value of Video Marketing for Maryland Businesses

Here are a few reasons why relevant images are important in your marketing video (stats courtesy of MDG Blog):
  • 60% of consumers say they are more likely to contact a business if an image or video shows up in search results.
  • 67% of consumers say the quality of the image or video is very important when making purchasing decisions.
  • Viewer engagement is 37% higher for images posted to Facebook versus text, and 31% higher with video.
  • Websites with images and video get 94% more total views
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Web Videos Shown to Boost Consumer Confidence in Purchase of Products

Product Videos Online Boost Purchase Confidence (see link below)

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  • Consumer interest in video has grown exponentially year-over-year (number of videos watched, time spent watching, category consumption, etc.)
  • Consumers watch video in more locations and across more channels than ever
  • Consumers expect retailers to have broader video coverage across a growing number of categories

Consumers are willing to spend the greatest amount of time on product/category video that provides educational value. Video is clearly suited for this task, and customers recognize the benefits of watching a video of this nature. Consumers are willing to spend at least two minutes watching any variety of product or brand video

Read more: http://www.mediapost.com/publications/article/196527/product-videos-online-boost-purchase-confidence.html?edition=58261#ixzz2OroON1Gu

 

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Web video: the 4 very human reasons people are drawn to it.

Dr. Susan Weinschenk noted author and consultant to major corporations,

has uncovered four core, very human reasons we are drawn to video:

#1: The Fusiform Facial area makes us pay attention to faces – this is an actual brain function that hard-wires us to use the human face as a gathering point for information and believability.

#2: Voice conveys rich information – yes, the simple sound of a human voice speaking to us has an amazing way of converting information into meaningful content.

#3: Emotions are contagious – here’s a subtle but powerful aspect that we may take for granted. The body language of emotions is an appealing and we naturally love to share.

#4: Movement grabs attention – another trait that runs deep in our collective anthropological DNA is the power of peripheral motion. Since the stone age, we’ve survived by noticing things in motion – looks like we still do!

Based on Sr. Weinschenk’s analysis, the implications and benefits for businesses that leverage web video as a communications strategy are profound.

In fact Forbe’s blogger Sean Rosensteel, makes the following observation from a 2012 survey of CMO’s (Chief Marketing Officers):

“The take-away? Most respondents prefer video over white papers, case studies, even live demos with reps. And you should factor that into your 2013 content marketing strategy.”

To read the article in more detail, see the link below.

http://www.forbes.com/sites/seanrosensteel/2013/01/28/why-online-video-is-vital-for-your-2013-content-marketing-objectives/

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Web Video Marketing: crucial questions to ask by StratDV Media

Create a video marketing plan before you start.

We all know that “prior planning prevents poor performance.”

Web video is an incredibly powerful and cost effective communications tool, its important however to put together a video action plan with discrete goals (plan from comScore “Online Video by the Numbers”).

Here are some helpful questions to consider:

Is your goal to…
Increase website/microsite visits?
Improve brand opinion?
Introduce a brand message to a larger audience or a more niche audience?
Drive direct online or offline purchase behavior?
The technology infrastructure of the Internet affords these opportunities to you.

Determine where and how your target audience is consuming video

Keep your mind open to using the new opportunities online video affords:
Using a YouTube Partner as a brand advocate
Developing branded content that spurs conversation
Cross pollinating your social media campaigns with video
Use the many resources and measurement companies available to determine if your goals have been met
Most any goal can be easily and discretely measured

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