Web Video Enhances Brand and Marketing Efforts According To New Survey

A recent survey of 2,200 U.S. adults  earlier this year by Harris Interactive on behalf of Digitas found that 46% of online video viewers said that if an online or web video mentions a new product or brand, they’re likely to look that brand up afterwards.

The survey also reinforced the importance of creating content that offers value to consumers. In fact, half of those who watch videos that their friends post online said that if they enjoy watching one, they usually share it with three or more friends.

“The time is absolutely right for original digital video content to be offered up in an industry upfront marketplace,” said Randall Rothenberg, President and CEO, IAB. “Digital video is growing explosively. Americans are consuming it on multiple screens. The medium is creating stars in comedy, sports, music, and drama – and the enormous investment in quality content will create even more. Advertisers are salivating at the prospect to marry great story-telling to interactive capabilities. It’s a perfect time for the digital industry to bring buyers and sellers together to make this market massive.”

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About stratdv

An Award winning independent video editor, shooter, and creative producer with over 10 years in the field of corporate video production. “My goal is to serve my clients, be flexible, responsive, and provide video content that is truly reflective of their vision and mission.” More than a shooter or editor, I'm an MBA grad with a marketing communications and sales background, and a diverse work history, having served in higher education as well as high tech. I bring a consultative business understanding to my engagements with clients. I've consulted and produced video projects that have been used by Alcoa Corporation, AOL, Domino's Pizza, IBM, Sodexo, NRTC, and a host of other companies and non-profits since 1999. Additionally, my work has garnered national attention, I'm a two time Telly Award winner, and W3 award recipient by IAVA (International Academy of Visual Arts). I feel the most effective way forward in my business model is to "team" with my client, and help them effectively and cogently communicate with video. Web video is the most powerful and cost effective medium to advance your message on the market. Samples of my work can be viewed at my website http://stratDV.com, there is also some information about me and the facilities I have available for studio production in Annapolis. References are available on request. Additionally, I have a blog regarding online video trends and technology, that may be of interest: http://onlinevideoreport.blogspot.com/
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