Web Video Becoming An Essential Tool To Enhance Store Sales

The following statistics demonstrate just how online or web video content helps to strengthen offline assets.

By 2014, there will be more mobile Internet users than desktop/laptop users. And 50% of local searches are already done on mobile devices. (Microsoft Tag Mobile Marketing Report, 2011)
Mobile commerce will reach $119 billion by 2015. (MobiThinking, 2011)
84% of smartphone owners use their devices to search local retailers, and 68% search for pricing information. (ROI Research Inc, 2011)
45% of in-store visitors pay a visit to homedepot.com first. – Hal Lawton, President Home Depot Online (Retailgeek.com, 2011)
“We know that 60% of our U.S. store sales are influenced by our customers’ experience on bestbuy.com” – Brian Dunn, CEO Best Buy (Retailgeek.com, 2011)
46% of shoppers who use mobile devices in stores used them to visit a competitor’s website. (Forsee Results, 2010)
66% of smartphone users have tried a product in-store and then purchased from another retailer online. The pattern is most pronounced in consumer electronics with 58% of users trying products in-store and then purchasing from a competitor’s website, while 40% of users did the same for shoes and apparel. (Mediapost, 2011)
A Demandware survey showed that 83% of smartphone users considered their phone more valuable than any other in-store technology for shopping, and 69% trust Web data more than they trust information from a sales associate. (Point of Sale News, May 2011)
Only 16% of consumers believe that a store associate is the best source of information, but43% of consumers place more trust in a sales associate aided by a Web-enabled device.(Point of Sale News, May 2011)
There were nearly 25 million mobile video viewers at the end of 2010, an increase of 40% over the previous year.77% of mobile video viewers report watching more mobile video than they did one year ago. (eMarketer, 2010)
93% of smartphone users use their devices in the home, and almost 50% of users watch videos on their smartphones. 90% of smartphone searches result in an action such as a purchase or a visit to a business. (Google Blog, April 2011)
In the first quarter of 2011, QR code scans increased 181% over the previous quarter for US smartphone users. (eMarketer, May 2011)
A recent study by Vision Critical found that 56% of users had seen a QR code on a product, more than in any other location. (eMarketer, May 2011)
Based on a survey of 138 companies, there were 13 times as many QR code scans in December of 2010 as there were at the start of the year. (BeQRious, 2011)
79% of smartphone owners use their devices to aid in shopping, and 74% of smartphone shoppers make a purchase (online or in-store) as a result. (Google Blog, April 2011)
The majority of QR code scans are to access product information, and 25% of QR code scans are to access video content. (Loyalty360, 2011)
87% of QR code users are using them to get additional product information, and QR code scans grew by 1200% in the last six months of 2010. (Mobio Identity Systems, 2011)

YouTube Preview Image

Website Pin Facebook Twitter Myspace Friendfeed Technorati del.icio.us Digg Google StumbleUpon Premium Responsive

About stratdv

An Award winning independent video editor, shooter, and creative producer with over 10 years in the field of corporate video production. “My goal is to serve my clients, be flexible, responsive, and provide video content that is truly reflective of their vision and mission.” More than a shooter or editor, I'm an MBA grad with a marketing communications and sales background, and a diverse work history, having served in higher education as well as high tech. I bring a consultative business understanding to my engagements with clients. I've consulted and produced video projects that have been used by Alcoa Corporation, AOL, Domino's Pizza, IBM, Sodexo, NRTC, and a host of other companies and non-profits since 1999. Additionally, my work has garnered national attention, I'm a two time Telly Award winner, and W3 award recipient by IAVA (International Academy of Visual Arts). I feel the most effective way forward in my business model is to "team" with my client, and help them effectively and cogently communicate with video. Web video is the most powerful and cost effective medium to advance your message on the market. Samples of my work can be viewed at my website http://stratDV.com, there is also some information about me and the facilities I have available for studio production in Annapolis. References are available on request. Additionally, I have a blog regarding online video trends and technology, that may be of interest: http://onlinevideoreport.blogspot.com/
This entry was posted in Uncategorized and tagged , , . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *