Web Video FAQ’s: positioning yourself as a “subject matter expert.”

There’s a reason most businesses put an FAQ (Frequently Asked Questions) page on their website: because it’s useful information. Customers, by their very nature, have questions. They’re unsure of themselves, and most want to double or triple check some things before spending their hard earned money. Web video FAQ’s can also serve as a potent web video marketing tool for small business. So when you’re crafting an online video marketing strategy for your business, consider taking the same approach and creating videos that answer the questions your audience is most likely to have.

In the following short video from stratDV client Miller Dodson Associates, Peter Miller an expert in the field of Reserve Studies (a financial analysis service offered to Condo Associations, Country Clubs, Churches, and Resorts), addresses frequently asked questions about the reserve study process.

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Miller Dodson FAQ’s reside on a special page on their corporate website, as well as Youtube, and provide quick access to questions most frequently sought out by potential clients. The video’s also have the added benefit of further solidifying the reputation of Peter Miller as a major expert in the Reserve Study field. See more at: http://www.stratdv.com/Case_Studies_web_video.html

 

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About stratdv

An Award winning independent video editor, shooter, and creative producer with over 10 years in the field of corporate video production. “My goal is to serve my clients, be flexible, responsive, and provide video content that is truly reflective of their vision and mission.” More than a shooter or editor, I'm an MBA grad with a marketing communications and sales background, and a diverse work history, having served in higher education as well as high tech. I bring a consultative business understanding to my engagements with clients. I've consulted and produced video projects that have been used by Alcoa Corporation, AOL, Domino's Pizza, IBM, Sodexo, NRTC, and a host of other companies and non-profits since 1999. Additionally, my work has garnered national attention, I'm a two time Telly Award winner, and W3 award recipient by IAVA (International Academy of Visual Arts). I feel the most effective way forward in my business model is to "team" with my client, and help them effectively and cogently communicate with video. Web video is the most powerful and cost effective medium to advance your message on the market. Samples of my work can be viewed at my website http://stratDV.com, there is also some information about me and the facilities I have available for studio production in Annapolis. References are available on request. Additionally, I have a blog regarding online video trends and technology, that may be of interest: http://onlinevideoreport.blogspot.com/
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