There’s a reason most businesses put an FAQ (Frequently Asked Questions) page on their website: because it’s useful information. Customers, by their very nature, have questions. They’re unsure of themselves, and most want to double or triple check some things before spending their hard earned money. Web video FAQ’s can also serve as a potent web video marketing tool for small business. So when you’re crafting an online video marketing strategy for your business, consider taking the same approach and creating videos that answer the questions your audience is most likely to have.
In the following short video from stratDV client Miller Dodson Associates, Peter Miller an expert in the field of Reserve Studies (a financial analysis service offered to Condo Associations, Country Clubs, Churches, and Resorts), addresses frequently asked questions about the reserve study process.
Miller Dodson FAQ’s reside on a special page on their corporate website, as well as Youtube, and provide quick access to questions most frequently sought out by potential clients. The video’s also have the added benefit of further solidifying the reputation of Peter Miller as a major expert in the Reserve Study field. See more at: http://www.stratdv.com/Case_Studies_web_video.html