Creating Training Videos that engage: from StratDV Video Production

Training videos are typically conceived as very detailed and specific, but are often times very dry. The challenge in created good training videos, is to include the necessary content and information to meet the training objectives, but at the same time hold the attention, or better still engage the trainee. This sample of a training video created by our team at StratDV, showcases our ability to create “environments” and situations through the aid of production techniques, that enhance the “engagement quality” of the video. In this case we have taken a meeting and dialogue between two business peers, discussing the development of a sales training course, and developed a “flow” that engages the viewer and leads them systematically through every stage of the engagement. This video also serves as a course aid for an in-class training, delivered by an instructor who uses the video as reference and illustration.

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About stratdv

An Award winning independent video editor, shooter, and creative producer with over 10 years in the field of corporate video production. “My goal is to serve my clients, be flexible, responsive, and provide video content that is truly reflective of their vision and mission.” More than a shooter or editor, I'm an MBA grad with a marketing communications and sales background, and a diverse work history, having served in higher education as well as high tech. I bring a consultative business understanding to my engagements with clients. I've consulted and produced video projects that have been used by Alcoa Corporation, AOL, Domino's Pizza, IBM, Sodexo, NRTC, and a host of other companies and non-profits since 1999. Additionally, my work has garnered national attention, I'm a two time Telly Award winner, and W3 award recipient by IAVA (International Academy of Visual Arts). I feel the most effective way forward in my business model is to "team" with my client, and help them effectively and cogently communicate with video. Web video is the most powerful and cost effective medium to advance your message on the market. Samples of my work can be viewed at my website, there is also some information about me and the facilities I have available for studio production in Annapolis. References are available on request. Additionally, I have a blog regarding online video trends and technology, that may be of interest:
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