Viral video for Maryland startup business by StratDV Video Production

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This viral video production follow the adventures of Pam a fictional “Sports Mom” as she attacks “literally” the odor caused by her two active Son’s sports equipment and apparel. Pam’s plight is a comedic illustration of what dedicated sports Mom’s face the world over; a relentless battle to confront and deal with odor and its sources. In addition to her role as Sports Mom, she is further challenged by her auto mechanic/volunteer fire fighter husband, and his endless variety of pungent inner and outer wear. However, Pam has found an ally in the battle with odor: Odorbalance! Featuring actress Alicia Sweeney as your typical “Sports Mom.”

The viral video production was created and developed by Joe Stephens, Creative Director and Principal of StratDV Video Production. This was a low cost production designed for the Youtube audience. The production was filmed on location in Severna Park Maryland. For more information about StratDV, contact us at 443-534-5034 or visit the website at

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About stratdv

An Award winning independent video editor, shooter, and creative producer with over 10 years in the field of corporate video production. “My goal is to serve my clients, be flexible, responsive, and provide video content that is truly reflective of their vision and mission.” More than a shooter or editor, I'm an MBA grad with a marketing communications and sales background, and a diverse work history, having served in higher education as well as high tech. I bring a consultative business understanding to my engagements with clients. I've consulted and produced video projects that have been used by Alcoa Corporation, AOL, Domino's Pizza, IBM, Sodexo, NRTC, and a host of other companies and non-profits since 1999. Additionally, my work has garnered national attention, I'm a two time Telly Award winner, and W3 award recipient by IAVA (International Academy of Visual Arts). I feel the most effective way forward in my business model is to "team" with my client, and help them effectively and cogently communicate with video. Web video is the most powerful and cost effective medium to advance your message on the market. Samples of my work can be viewed at my website, there is also some information about me and the facilities I have available for studio production in Annapolis. References are available on request. Additionally, I have a blog regarding online video trends and technology, that may be of interest:
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