Where does Web Video reside on the “Content Matrix”

The following infographic is an excellent illustration of the various content creation types and strategies available to small businesses. While video is in fact more difficult to implement, it can potentially have a longer shelf life and be more accessible then some of the other content strategies, and should certainly be considered by small businesses.

Small Business Content Marketing
Click here for the full-sized image.
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About stratdv

An Award winning independent video editor, shooter, and creative producer with over 10 years in the field of corporate video production. “My goal is to serve my clients, be flexible, responsive, and provide video content that is truly reflective of their vision and mission.” More than a shooter or editor, I'm an MBA grad with a marketing communications and sales background, and a diverse work history, having served in higher education as well as high tech. I bring a consultative business understanding to my engagements with clients. I've consulted and produced video projects that have been used by Alcoa Corporation, AOL, Domino's Pizza, IBM, Sodexo, NRTC, and a host of other companies and non-profits since 1999. Additionally, my work has garnered national attention, I'm a two time Telly Award winner, and W3 award recipient by IAVA (International Academy of Visual Arts). I feel the most effective way forward in my business model is to "team" with my client, and help them effectively and cogently communicate with video. Web video is the most powerful and cost effective medium to advance your message on the market. Samples of my work can be viewed at my website http://stratDV.com, there is also some information about me and the facilities I have available for studio production in Annapolis. References are available on request. Additionally, I have a blog regarding online video trends and technology, that may be of interest: http://onlinevideoreport.blogspot.com/
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