Taking advantage of Events, Conferences and Seminars to build Web Video Content.
The next time your company schedules an event, workshop or conference, you should also schedule video content to be recorded. If you plan it out right you can squeeze multiple areas of content from several interviews or day of shooting, and edit it into multiple pieces, gaining significant savings and creating much more value…and content for your channels like your corporate blog, You Tube and social media.
There is seldom a better time to get good video content of company thought leaders, customers, vendors and others in one location.
The bottom line is that web video is the next step for companies to take, to engage audiences and share their story. Too many companies are missing out on what this powerful communication tool can do and are relying on inefficient (and boring) old-school marketing and PR tactics to try and engage a geeky web 3.0 crowd.
My advice is that if you have a product or service, something that tech-savvy people are looking for online, and if you have a modern website and are using social media and understand the value of SEO tactics to be visible and relevant online and content marketing, then web video (explaining your company’s story, product and services) is the next logical step you should be looking at to grow your business online. Start planning how your company will use video in 2013 and beyond, because I’ll bet you a dollar your competition is. Call us at StratDV if you’d like more information on how to leverage web video, 443-534-5034