Web video: the 4 very human reasons people are drawn to it.

Dr. Susan Weinschenk noted author and consultant to major corporations,

has uncovered four core, very human reasons we are drawn to video:

#1: The Fusiform Facial area makes us pay attention to faces – this is an actual brain function that hard-wires us to use the human face as a gathering point for information and believability.

#2: Voice conveys rich information – yes, the simple sound of a human voice speaking to us has an amazing way of converting information into meaningful content.

#3: Emotions are contagious – here’s a subtle but powerful aspect that we may take for granted. The body language of emotions is an appealing and we naturally love to share.

#4: Movement grabs attention – another trait that runs deep in our collective anthropological DNA is the power of peripheral motion. Since the stone age, we’ve survived by noticing things in motion – looks like we still do!

Based on Sr. Weinschenk’s analysis, the implications and benefits for businesses that leverage web video as a communications strategy are profound.

In fact Forbe’s blogger Sean Rosensteel, makes the following observation from a 2012 survey of CMO’s (Chief Marketing Officers):

“The take-away? Most respondents prefer video over white papers, case studies, even live demos with reps. And you should factor that into your 2013 content marketing strategy.”

To read the article in more detail, see the link below.

http://www.forbes.com/sites/seanrosensteel/2013/01/28/why-online-video-is-vital-for-your-2013-content-marketing-objectives/

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About stratdv

An Award winning independent video editor, shooter, and creative producer with over 10 years in the field of corporate video production.

“My goal is to serve my clients, be flexible, responsive, and provide video content that is truly reflective of their vision and mission.”

More than a shooter or editor, I’m an MBA grad with a marketing communications and sales background, and a diverse work history, having served in higher education as well as high tech. I bring a consultative business understanding to my engagements with clients.

I’ve consulted and produced video projects that have been used by Alcoa Corporation, AOL, Domino’s Pizza, IBM, Sodexo, NRTC, and a host of other companies and non-profits since 1999. Additionally, my work has garnered national attention, I’m a two time Telly Award winner, and W3 award recipient by IAVA (International Academy of Visual Arts).

I feel the most effective way forward in my business model is to “team” with my client, and help them effectively and cogently communicate with video.

Web video is the most powerful and cost effective medium to advance your message on the market.

Samples of my work can be viewed at my website http://stratDV.com, there is also some information about me and the facilities I have available for studio production in Annapolis. References are available on request.

Additionally, I have a blog regarding online video trends and technology, that may be of interest: http://onlinevideoreport.blogspot.com/

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