Web Videos Shown to Boost Consumer Confidence in Purchase of Products

Product Videos Online Boost Purchase Confidence (see link below)

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  • Consumer interest in video has grown exponentially year-over-year (number of videos watched, time spent watching, category consumption, etc.)
  • Consumers watch video in more locations and across more channels than ever
  • Consumers expect retailers to have broader video coverage across a growing number of categories

Consumers are willing to spend the greatest amount of time on product/category video that provides educational value. Video is clearly suited for this task, and customers recognize the benefits of watching a video of this nature. Consumers are willing to spend at least two minutes watching any variety of product or brand video

Read more: http://www.mediapost.com/publications/article/196527/product-videos-online-boost-purchase-confidence.html?edition=58261#ixzz2OroON1Gu


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About stratdv

An Award winning independent video editor, shooter, and creative producer with over 10 years in the field of corporate video production. “My goal is to serve my clients, be flexible, responsive, and provide video content that is truly reflective of their vision and mission.” More than a shooter or editor, I'm an MBA grad with a marketing communications and sales background, and a diverse work history, having served in higher education as well as high tech. I bring a consultative business understanding to my engagements with clients. I've consulted and produced video projects that have been used by Alcoa Corporation, AOL, Domino's Pizza, IBM, Sodexo, NRTC, and a host of other companies and non-profits since 1999. Additionally, my work has garnered national attention, I'm a two time Telly Award winner, and W3 award recipient by IAVA (International Academy of Visual Arts). I feel the most effective way forward in my business model is to "team" with my client, and help them effectively and cogently communicate with video. Web video is the most powerful and cost effective medium to advance your message on the market. Samples of my work can be viewed at my website http://stratDV.com, there is also some information about me and the facilities I have available for studio production in Annapolis. References are available on request. Additionally, I have a blog regarding online video trends and technology, that may be of interest: http://onlinevideoreport.blogspot.com/
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