The Importance of Top Notch Video for Your Website

When it comes to creating awareness and building a personal connection for your company online, web video should become one of the key tools in your online marketing toolkit.

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Here are just a few current stats on how web video is perceived in the marketplace:

  • 52% of marketing professionals worldwide name video as the type of content with best ROI.
  • 93% of marketers use video for online marketing, sales or communication.
  • Using the word “Video” in an email subject line boosts open rates 19%, click-through rates by 65% and reduces unsubscribes by 26%.
  • B2B and B2C marketers all over the world say video is the top 3 most effective social media marketing tactic.

At StratDV Video Production we have produced 100’s of videos and seen first hand the impact, solid, well produced, video content has had for our clients, in the Annapolis, Baltimore and D.C. market. In this article Wipster has created some helpful perspectives and ways to look at online video.

Further, we are constantly in touch with our clients gathering useful information, both anecdotal and empirical data, as to how online video is working for them. Check out our current Case Study collection for more information.

To find out more about the power and effectiveness of video for your website give us a call at: 443-534-5034

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About stratdv

An Award winning independent video editor, shooter, and creative producer with over 10 years in the field of corporate video production. “My goal is to serve my clients, be flexible, responsive, and provide video content that is truly reflective of their vision and mission.” More than a shooter or editor, I'm an MBA grad with a marketing communications and sales background, and a diverse work history, having served in higher education as well as high tech. I bring a consultative business understanding to my engagements with clients. I've consulted and produced video projects that have been used by Alcoa Corporation, AOL, Domino's Pizza, IBM, Sodexo, NRTC, and a host of other companies and non-profits since 1999. Additionally, my work has garnered national attention, I'm a two time Telly Award winner, and W3 award recipient by IAVA (International Academy of Visual Arts). I feel the most effective way forward in my business model is to "team" with my client, and help them effectively and cogently communicate with video. Web video is the most powerful and cost effective medium to advance your message on the market. Samples of my work can be viewed at my website, there is also some information about me and the facilities I have available for studio production in Annapolis. References are available on request. Additionally, I have a blog regarding online video trends and technology, that may be of interest:
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