When it comes to creating awareness and building a personal connection for your company online, web video should become one of the key tools in your online marketing toolkit.
Here are just a few current stats on how web video is perceived in the marketplace:
- 52% of marketing professionals worldwide name video as the type of content with best ROI.
- 93% of marketers use video for online marketing, sales or communication.
- Using the word “Video” in an email subject line boosts open rates 19%, click-through rates by 65% and reduces unsubscribes by 26%.
- B2B and B2C marketers all over the world say video is the top 3 most effective social media marketing tactic.
At StratDV Video Production we have produced 100’s of videos and seen first hand the impact, solid, well produced, video content has had for our clients, in the Annapolis, Baltimore and D.C. market. In this article Wipster has created some helpful perspectives and ways to look at online video. http://wipster.io/blog/producing-videos-drive-results
Further, we are constantly in touch with our clients gathering useful information, both anecdotal and empirical data, as to how online video is working for them. Check out our current Case Study collection for more information. http://www.stratdv.com/Case_Studies_web_video.html
To find out more about the power and effectiveness of video for your website give us a call at: 443-534-5034