The “how’s” and the “why’s” of successful web video marketing

A recent study conducted by Google and Ipsos discovered that 98 percent of millennials with smartphones watch at least one video per day on their mobile devices; and that’s just mobile. As a brand – big or small – you need a video presence.

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In order to receive the maximum benefit, you need to understand how and when to use web video content. You want to avoid throwing web videos online just for the sake of having them; that strategy won’t work. In future posts we are going to take a closer look at some ways you can incorporate video into your own strategies, thus improving them.

To enhance your brand’s online video marketing strategy, you’re going to have to become a little more innovative and creative. Video is not as simple as “point and shoot” especially if you want have video content that will represent the quality of your brand. Professional video requires more thought, planning, and expertise, throughout every phase of production. Don’t skimp on quality, but don’t be afraid to branch out or find your own route to success. The good news is that professional, quality looking video content can be produced more cost effectively now than ever before.

While the most important reason for having good web video content on your website is to build a connection with potential customers, of equal importance is the need to grow your online presence organically. Web video is a perfect medium on both counts because it communicates so well, and is so accessible to mobile viewers. For those two reasons alone, it makes perfect sense to have video as a key or leading part of your online content marketing strategy.

Stay tuned for future posts as we dissect the how’s and why’s of effective web video content. But for now know that you are on the right track if you are engaging with the concept of web video for you business, and are considering the next step in the process!

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About stratdv

An Award winning independent video editor, shooter, and creative producer with over 10 years in the field of corporate video production. “My goal is to serve my clients, be flexible, responsive, and provide video content that is truly reflective of their vision and mission.” More than a shooter or editor, I'm an MBA grad with a marketing communications and sales background, and a diverse work history, having served in higher education as well as high tech. I bring a consultative business understanding to my engagements with clients. I've consulted and produced video projects that have been used by Alcoa Corporation, AOL, Domino's Pizza, IBM, Sodexo, NRTC, and a host of other companies and non-profits since 1999. Additionally, my work has garnered national attention, I'm a two time Telly Award winner, and W3 award recipient by IAVA (International Academy of Visual Arts). I feel the most effective way forward in my business model is to "team" with my client, and help them effectively and cogently communicate with video. Web video is the most powerful and cost effective medium to advance your message on the market. Samples of my work can be viewed at my website, there is also some information about me and the facilities I have available for studio production in Annapolis. References are available on request. Additionally, I have a blog regarding online video trends and technology, that may be of interest:
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