Video Marketing Strategies: Focus On Building Educational Content

An education-based video marketing strategy is a sound approach for businesses to undertake on their web and social media sites. The objective simply is to plan, script, and provide real value to your audience while educating them along the way.

But keep this in mind: It’s not a video about you, how long you’ve been in business, what degrees you have and how many clients you’ve served. This is about what kind of useful information you can provide to your audience, and hopefully your prospective customers. All of those qualifications will be evident if you do your job as an educator.

Education-based video marketing strategies are a subtle, and yet powerful online selling tool that will help to establish the “why” connection that is so pivotal towards building a platform of understanding between you and a potential client. As a consequence of this approach your company will be seen more as a resource and a provider of informational content, without representing a “forced or crammed” jargon laden sales pitch.

At StratDV Video Production we strongly advocate for, and recommend education-based video strategies to our clients. We have produced numerous web video projects, that reside on our clients websites and serve as educational resources, that speak to the “why”, and begin to build relational bridges that can translate to new business. To find out more check out our Case Studies Page:

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About stratdv

An Award winning independent video editor, shooter, and creative producer with over 10 years in the field of corporate video production. “My goal is to serve my clients, be flexible, responsive, and provide video content that is truly reflective of their vision and mission.” More than a shooter or editor, I'm an MBA grad with a marketing communications and sales background, and a diverse work history, having served in higher education as well as high tech. I bring a consultative business understanding to my engagements with clients. I've consulted and produced video projects that have been used by Alcoa Corporation, AOL, Domino's Pizza, IBM, Sodexo, NRTC, and a host of other companies and non-profits since 1999. Additionally, my work has garnered national attention, I'm a two time Telly Award winner, and W3 award recipient by IAVA (International Academy of Visual Arts). I feel the most effective way forward in my business model is to "team" with my client, and help them effectively and cogently communicate with video. Web video is the most powerful and cost effective medium to advance your message on the market. Samples of my work can be viewed at my website, there is also some information about me and the facilities I have available for studio production in Annapolis. References are available on request. Additionally, I have a blog regarding online video trends and technology, that may be of interest:
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