An education-based video marketing strategy is a sound approach for businesses to undertake on their web and social media sites. The objective simply is to plan, script, and provide real value to your audience while educating them along the way.
But keep this in mind: It’s not a video about you, how long you’ve been in business, what degrees you have and how many clients you’ve served. This is about what kind of useful information you can provide to your audience, and hopefully your prospective customers. All of those qualifications will be evident if you do your job as an educator.
Education-based video marketing strategies are a subtle, and yet powerful online selling tool that will help to establish the “why” connection that is so pivotal towards building a platform of understanding between you and a potential client. As a consequence of this approach your company will be seen more as a resource and a provider of informational content, without representing a “forced or crammed” jargon laden sales pitch.
At StratDV Video Production we strongly advocate for, and recommend education-based video strategies to our clients. We have produced numerous web video projects, that reside on our clients websites and serve as educational resources, that speak to the “why”, and begin to build relational bridges that can translate to new business. To find out more check out our Case Studies Page: http://www.stratdv.com/Case_Studies_web_video.html