There’s a reason most businesses put an FAQ (Frequently Asked Questions) page on their website: because it’s useful information. Customers, by their very nature, have questions. They’re unsure of themselves, and most want to double or triple check some things before spending their hard earned money. Web video FAQ’s can also serve as a potent web video marketing tool for small business. So when you’re crafting an online video marketing strategy for your business, consider taking the same approach and creating videos that answer the questions your audience is most likely to have.
In the following short video from stratDV client Miller Dodson Associates, Peter Miller an expert in the field of Reserve Studies (a financial analysis service offered to Condo Associations, Country Clubs, Churches, and Resorts), addresses frequently asked questions about the reserve study process.
Miller Dodson FAQ’s reside on a special page on their corporate website, as well as Youtube, and provide quick access to questions most frequently sought out by potential clients. The video’s also have the added benefit of further solidifying the reputation of Peter Miller as a major expert in the Reserve Study field. See more at: http://www.stratdv.com/Case_Studies_web_video.html
Posted in web video benefits for small business, Youtube Marketing
Tagged annapolis web video production, baltimore web video production, Business, maryland video production, online video production, search engine optimization, video for webpages, video for youtube, VSEO, web video for small business, web video production, youtube marketing
Web video has become an increasingly potent and effective tool for small business entreprenuers. In this video StratDV Senior Producer Joe Stephens and President of a Maryland based Social Media Marketing company discuss the real value that small businesses can derive from a marketing strategy that includes web video as a component in the marketing mix. The video is about 3 minutes long and contains a number of recent statistics on the growth in web video, as well as how clients are percieving and using wb video. This short video discussion was shot in the StratDV studio’s located in Annapolis Junction Maryland.
YouTube has done a revamp of its search criteria to highlight quality, which essentially means that video content will have to be more carefully crafted and more engaging for viewers. This puts a premium on content that is professionally created and analyzed and monitored for viewer engagement. Often what this means is shorter, tighter, more engaging content that draws people in and holds their attention. As a video producer located in the Annapolis and Baltimore market I have been studying the trends and developments with YouTube since 2007 and have been applying web video best practices for my clients, take a look!
The following statistics demonstrate just how online or web video content helps to strengthen offline assets.
By 2014, there will be more mobile Internet users than desktop/laptop users. And 50% of local searches are already done on mobile devices. (Microsoft Tag Mobile Marketing Report, 2011)
Mobile commerce will reach $119 billion by 2015. (MobiThinking, 2011)
84% of smartphone owners use their devices to search local retailers, and 68% search for pricing information. (ROI Research Inc, 2011)
45% of in-store visitors pay a visit to homedepot.com first. – Hal Lawton, President Home Depot Online (Retailgeek.com, 2011)
“We know that 60% of our U.S. store sales are influenced by our customers’ experience on bestbuy.com” – Brian Dunn, CEO Best Buy (Retailgeek.com, 2011)
46% of shoppers who use mobile devices in stores used them to visit a competitor’s website. (Forsee Results, 2010)
66% of smartphone users have tried a product in-store and then purchased from another retailer online. The pattern is most pronounced in consumer electronics with 58% of users trying products in-store and then purchasing from a competitor’s website, while 40% of users did the same for shoes and apparel. (Mediapost, 2011)
A Demandware survey showed that 83% of smartphone users considered their phone more valuable than any other in-store technology for shopping, and 69% trust Web data more than they trust information from a sales associate. (Point of Sale News, May 2011)
Only 16% of consumers believe that a store associate is the best source of information, but43% of consumers place more trust in a sales associate aided by a Web-enabled device.(Point of Sale News, May 2011)
There were nearly 25 million mobile video viewers at the end of 2010, an increase of 40% over the previous year.77% of mobile video viewers report watching more mobile video than they did one year ago. (eMarketer, 2010)
93% of smartphone users use their devices in the home, and almost 50% of users watch videos on their smartphones. 90% of smartphone searches result in an action such as a purchase or a visit to a business. (Google Blog, April 2011)
In the first quarter of 2011, QR code scans increased 181% over the previous quarter for US smartphone users. (eMarketer, May 2011)
A recent study by Vision Critical found that 56% of users had seen a QR code on a product, more than in any other location. (eMarketer, May 2011)
Based on a survey of 138 companies, there were 13 times as many QR code scans in December of 2010 as there were at the start of the year. (BeQRious, 2011)
79% of smartphone owners use their devices to aid in shopping, and 74% of smartphone shoppers make a purchase (online or in-store) as a result. (Google Blog, April 2011)
The majority of QR code scans are to access product information, and 25% of QR code scans are to access video content. (Loyalty360, 2011)
87% of QR code users are using them to get additional product information, and QR code scans grew by 1200% in the last six months of 2010. (Mobio Identity Systems, 2011)
A recent survey of 2,200 U.S. adults earlier this year by Harris Interactive on behalf of Digitas found that 46% of online video viewers said that if an online or web video mentions a new product or brand, they’re likely to look that brand up afterwards.
The survey also reinforced the importance of creating content that offers value to consumers. In fact, half of those who watch videos that their friends post online said that if they enjoy watching one, they usually share it with three or more friends.
“The time is absolutely right for original digital video content to be offered up in an industry upfront marketplace,” said Randall Rothenberg, President and CEO, IAB. “Digital video is growing explosively. Americans are consuming it on multiple screens. The medium is creating stars in comedy, sports, music, and drama – and the enormous investment in quality content will create even more. Advertisers are salivating at the prospect to marry great story-telling to interactive capabilities. It’s a perfect time for the digital industry to bring buyers and sellers together to make this market massive.”
A new study by the Financial Times reveals just how extensively the shift is taking place in the way that Senior Executives receive information related to their work. The study entitled Decision Dynamics 2011, reveals that over 3/4th’s of Executives view work related online video content and information about a product or service.
Findings from the annual Decision Dynamics report are based on a survey of 628 executives, representing a mix of company sizes and industries from North America, Europe, and Asia; the survey was conducted in October 2011.
Read more: http://www.marketingprofs.com/charts/2012/7347/senior-execs-consume-both-traditional-and-new-media#ixzz1ov1D4Gq5
As a web video professional I’m constantly looking for new web technologies to enhance my clients presence and exposure online. This new technology by Viewbix offers a lot of potential applications for small businesses who want to leverage the power of video to influence customer purchasing behavior. With the various add-ons that Viewbix provides you can increase the possibilities that a potential visitor to the site will stay longer and interact with and share your content. After the video player is setup and configured it is then loaded onto your site, a link can also be shared as well. Check it out!
IKEA has finally seen the light and come out with FAQ video instructions on their website and YouTube!
Putting together a piece of IKEA furniture is comparable to brain surgery with their cryptic instructions in swedish and the tiny icons that all look alike, (how many of you have ended up with extra parts after assembling a dresser or desk?).
This is one of those moves that’s such a natural fit that you almost have to wonder why IKEA waited so long to make assembly instruction videos. Did they think people wouldn’t be interested in non-print-based instructions? Were they not quite sold on the power of online video?
Actually that last one could be it. Their YouTube channel–at least for IKEA USA–is only six months old, possible sign that they’ve only recently caught the online video wave.
StratDV Video Production is an award winning web video production company serving clients in the Annapolis Baltimore area. For more information about StratDV visit our website at http:www.stratdv.com
The following comments are excerpted from and interview with Blogworld CEO Rick Calvert. Rick commented on the increasing role of online video in the Blog world and and where the industry is going.
According to Rick “Where are we in the evolution of new media? Answer still in its infancy. New media is a baby, and still has a lot of growing to do. To that end, he says–and this is my favorite quote from the entire interview–”If you look at traditional media, video is at the top of the food chain. So, eventually video will be at the top of the food chain for new media. The only reason it isn’t yet, is that video is the toughest medium to master.” Amen, brother. Video is going to be the dominant new media format; it’s kind of inevitable. We’re just still figuring out how to master it, from creation to promotion and search.
We’re all going to be multimedia content producers.” Most of us who create video content, for example, also create ancillary content to go along with it such as a blog or a twitter feed–we do this, in part, because it helps that video content to be found by the search engines. And even though video is getting easier for search engines to find, Calvert is quick to remind us that content consumers are still varied and diverse. Some like text. Some prefer photos. Some are into podcasts, while still others seek out video. Video on television and in movie theaters didn’t kill print or radio, and it’s not likely to kill other forms of new media either. So, in a way, he’s saying that “new media” will almost certainly end up meaning “all media.”
His comments were captured at a recent Blog World expo. According to Calvert: it is the largest new media event in the world. It jumped from 2200 attendees last year to over 3500 this year, and the reason is the high percentage of new media thought leaders that attend, speak, and exhibit there.
Schema.org Video Markup another potential tool to enhance video search!
Crawling, digesting, analyzing, and indexing video content is a tough job for a search engine crawler, for many reasons: variations in publishing methods, inadequate recognition technologies, all complicate the issue. Google launched video sitemaps
in late 2007 as a way to overcome these challenges, by having video content publishers provide information to assist Google in locating and indexing video assets. This was a great step and has certainly helped in increasing the number of videos indexed. If you’re unfamiliar with video sitemaps, you can find out more in this in-depth webinar with Google on video sitemaps
However, it’s always the desire of a search engine to be able to discover content on it’s own and not necessarily rely upon sitemaps to index content. While video is more difficult to discover, over the past year or so, there is clear indication that Google (in particular) is getting much better at indexing videos without sitemaps, and that’s the goal.
Enter Schema.org Video Markup
According to Henry Zhang, Product Manager at Google
“Adding schema.org video markup
is just like adding any other schema.org data. Simply define an itemscope, an itemtype=”http://schema.org/VideoObject”, and make sure to set the name, description, and thumbnailURL properties. You’ll also need either the embedURL — the location of the video player — or the contentURL — the location of the video file. A typical video player with markup might look like this:
<div itemscope itemtype="http://schema.org/VideoObject">
<h2>Video: <span itemprop="name">Title</span></h2>
<meta itemprop="duration" content="T1M33S" />
<meta itemprop="thumbnailURL" content="thumbnail.jpg" />
<embed type="application/x-shockwave-flash" ...>
<span itemprop="description">Video description</span>
Using schema.org markup will not affect any Video Sitemaps or mRSS feeds you’re already using. In fact, we still recommend that you also use a Video Sitemap because it alerts us of any new or updated videos faster and provides advanced functionality such as country and platform restrictions.
Since this means that there are now a number of ways to tell Google about your videos, choosing the right format can seem difficult. In order to make the video indexing process as easy as possible, we’ve put together a series of videos and articles about video indexing in our new Webmasters EDU microsite.
For more information, you can go through the Webmasters EDU video articles, read the fullschema.org VideoObject specification, or ask questions in the Webmaster Help Forum. We look forward to seeing more of your video content in Google Search.”