Tag Archives: b to b web video production

The “how’s” and the “why’s” of successful web video marketing

Tweet A recent study conducted by Google and Ipsos discovered that 98 percent of millennials with smartphones watch at least one video per day on their mobile devices; and that’s just mobile. As a brand – big or small – … Continue reading

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The Importance of Top Notch Video for Your Website

Tweet When it comes to creating awareness and building a personal connection for your company online, web video should become one of the key tools in your online marketing toolkit. Here are just a few current stats on how web video … Continue reading

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Video Marketing Strategies: Focus On Building Educational Content

Tweet An education-based video marketing strategy is a sound approach for businesses to undertake on their web and social media sites. The objective simply is to plan, script, and provide real value to your audience while educating them along the way. … Continue reading

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Thinking outside of the box: online video strategies that work!

Tweet   A common phrase heard in boardrooms and among C-Suite Executives is the ever present  entreaty to “think outside of the box.” Yet when it comes to creating online video content to communicate the company brand, most often the … Continue reading

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Why web video projects fail.

Tweet Jim Foxx and his blog outlines some of the specific reasons why (with the best of intentions) web video projects often fail. Specifically, Jim makes the point that “The video production piece (shooting and editing) represents about 1/3 of … Continue reading

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