Tag Archives: online video production

The “how’s” and the “why’s” of successful web video marketing

Tweet A recent study conducted by Google and Ipsos discovered that 98 percent of millennials with smartphones watch at least one video per day on their mobile devices; and that’s just mobile. As a brand – big or small – … Continue reading

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The Importance of Top Notch Video for Your Website

Tweet When it comes to creating awareness and building a personal connection for your company online, web video should become one of the key tools in your online marketing toolkit. Here are just a few current stats on how web video … Continue reading

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Video Marketing Strategies: Focus On Building Educational Content

Tweet An education-based video marketing strategy is a sound approach for businesses to undertake on their web and social media sites. The objective simply is to plan, script, and provide real value to your audience while educating them along the way. … Continue reading

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Youtube the 3rd most visited site on the web: do you have a web video strategy for your business?

Tweet According to web statistics and usage monitoring outfit Alexa, http://www.alexa.com/topsites the top 3 most trafficked sites are Facebook, Google, and Youtube respectively. Web video figures prominently in all three sites. Video is uploaded and shared on Facebook. Thumbnails of search … Continue reading

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Web Video FAQ’s: positioning yourself as a “subject matter expert.”

Tweet There’s a reason most businesses put an FAQ (Frequently Asked Questions) page on their website: because it’s useful information. Customers, by their very nature, have questions. They’re unsure of themselves, and most want to double or triple check some … Continue reading

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Over 75% of Senior Executives View Online Video For Work Related Purposes

Tweet A new study by the Financial Times reveals just how extensively the shift is taking place in the way that Senior Executives receive information related to their work. The study entitled Decision Dynamics 2011, reveals that over 3/4th’s of … Continue reading

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Online video at the top of the food chain says Blogworld CEO

Tweet The following comments are excerpted from and interview with Blogworld CEO Rick Calvert. Rick commented on the increasing role of online video in the Blog world and and where the industry is going. According to Rick “Where are we … Continue reading

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Web Video Offers Huge Online Branding Opportunities

Tweet Can a brand be built using nothing more than online video? After one month, the results from the HoodieBuddie brand lift study conducted by Vizu imply they can. With the help of companies like ScanScout, BBE, and YuMe, HoodieBuddie … Continue reading

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PR Professor Describes Online Video As Must Have Tool For PR Professionals

Tweet Online or Web Video is a Must-Have Tool for PR Professionals Says NYU Prof. NYU Graduate Professor of Public Relations Don Bates, in a recent article highlighted the growing applicability of online video to communications campaigns, and discussed the … Continue reading

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